Modern marketing communications / Frank Jefkins

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Material type: Text

TextPublication details: London: Blackie Academic & Professional, 1991Description: viii, 240p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 JEF (Browse shelf(Opens below))	1	Available		0042148

Total holds: 0

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Previous	658.8 HIL Industrial marketing	658.8 HUT Business marketing management : a strategic view of industrial and organizational markets /	658.8 JAI Modern marketing management : principles and techniques	658.8 JEF Modern marketing communications	658.8 JOB Principles and practice of marketing	658.8 JOB Principles and practice of marketing	658.8 KEE Global marketing management	Next

Includes index

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