Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons

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TextPublication details: New York : Wiley, 1983.Edition: 3rd edDescription: xiii, 821 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 DAL (Browse shelf(Opens below))	1	Available		0034696

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Includes index.

eng.

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