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Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw.

By: Material type: TextTextSeries: [New directions in business]Publication details: New York : J. Wiley, c1995.Description: xiv, 354 p. : ill. ; 25 cmISBN:
  • 047104220X
Subject(s): DDC classification:
  • 658.8 UPS
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.8 UPS (Browse shelf(Opens below)) 1 Available 0043812
Book Mzumbe University Main Campus Library 658.8 UPS (Browse shelf(Opens below)) 2 Available 0043811
Total holds: 0

Series statement from jacket.

Includes bibliographical references (p. 330-341) and index.

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