Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler

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TextPublication details: New York : Prentice-Hall, c2003Edition: 2nd edDescription: xiv, 320 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 AMB (Browse shelf(Opens below))	1	Available		0058179

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Includes index

eng.

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