Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2010.Description: xii, 227 p. : ill. ; 23 cmISBN: - 9781412953467 (cloth)
- 9781412953474 (pbk.)
- 1412953464 (cloth)
- 1412953472 (pbk.)
- 658.8 CRA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 CRA (Browse shelf(Opens below)) | 1 | Available | 0067433 | |||
| Book | Mzumbe University Main Campus Library | 658.8 CRA (Browse shelf(Opens below)) | 2 | Available | 0067434 |
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Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
eng
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