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Marketing management : an overview / Dale M. Lewison

By: Material type: TextTextPublication details: Fort Worth : Dryden Press, ©1996Description: xvi, 464 p. : ill.; 24 cmISBN:
  • 9780030981531
Subject(s): DDC classification:
  • 658.8 LEW
Contents:
Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.8 LEW (Browse shelf(Opens below)) 1 Available 0058329
Total holds: 0

Includes index

Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.

eng

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