Relationship marketing : management of customer relationships / Manfred Bruhn.

By:

Bruhn, Manfred

Material type: Text

TextLanguage: English Publication details: Harlow, England ; New York : Pearson Education/Financial Times, c2003.Description: xxi, 289 p. : ill. ; 25 cmISBN:

0273676016
9780273676010

Uniform titles:

Relationship marketing.

Subject(s):

DDC classification:

658.812 BRU

Summary: Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.812 BRU (Browse shelf(Opens below))	1	Available		0058077

Total holds: 0

Includes bibliographical references (p. 267-283) and index.

Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET

eng

There are no comments on this title.

to post a comment.