Contemporary strategy analysis : concepts, techniques, applications / Robert M. Grant.
Material type:
TextPublication details: Cambridge : Blackwell, 1991.Description: x, 394 p. : ill. ; 26 cmISBN: - 9781557862433
- 658.4012 GRA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.4012 GRA (Browse shelf(Opens below)) | 1 | Available | 0041786 |
Includes bibliographical references and index.
The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s.
Offering a global perspective and a analytic and diagnostic approach, Grant provides coverage of industry analysis and competitive advantage. Third revised edition
eng.
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