Developing business strategies / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c1998.Edition: 5th edDescription: xiv, 330 p. : ill. ; 24 cmISBN: - 0471183644 (cloth : alk. paper)
- 658.4012 AAK
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.4012 AAK (Browse shelf(Opens below)) | 1 | Available | 0046902 |
Total holds: 0
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| 658.401 STE Strategic planning : what every manager must know / | 658.401 STE Strategic planning : what every manager must know / | 658.401 SUT Economics and corporate strategy / | 658.4012 AAK Developing business strategies / | 658.4012 ACK Creating the corporate future : plan or be planned for / | 658.4012 AMB Exploring techniques of analysis and evaluation in strategic management | 658.4012 ANS Implanting strategic management |
Includes bibliographical references and index.
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