The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld and Thomas Teal.

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TextPublication details: Boston, Mass. : Harvard Business School Press, c1996.Description: xii, 323 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.4 REI (Browse shelf(Opens below))	1	Available		0058187

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Includes bibliographical references (p. 311-314) and index.

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