Innovation management and new product development / Paul Trott.

By:

Trott, Paul

Material type: Text

TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2012.Edition: 5th edDescription: xxviii, 620 p. : ill. ; 25 cmISBN:

9780273736561

Subject(s):

DDC classification:

658.575 TRO

Contents:

Innovation management : an introduction Economics and market adoption Managing innovation within firms Innovation and operations management Managing intellectual property Managing organisational knowledge Strategic alliances and networks Management of research and development Managing R & D projects Open innovation and technology transfer Product and brand strategy New product development Packaging and product development New service innovation Market research and its influence on new product development Managing the new product development process

Summary: Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	358.575 TRO (Browse shelf(Opens below))	1	Available		0080599
Book	Mzumbe University Main Campus Library	358.575 TRO (Browse shelf(Opens below))	2	Available		0080601

Total holds: 0

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Includes bibliographical references and index.

Innovation management : an introduction
Economics and market adoption
Managing innovation within firms
Innovation and operations management
Managing intellectual property
Managing organisational knowledge
Strategic alliances and networks
Management of research and development
Managing R & D projects
Open innovation and technology transfer
Product and brand strategy
New product development
Packaging and product development
New service innovation
Market research and its influence on new product development
Managing the new product development process

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms

eng.

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