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Small business management and entrepreneurship / David Stokes and Nicholas Wilson

By: Contributor(s): Material type: TextTextPublication details: London : Thomson Learning, 2006Edition: 5th edDescription: xxiii, 479 p. : ill. ; 25 cmISBN:
  • 9781844802241
Subject(s): DDC classification:
  • 658.022 STO
Contents:
Part 1 Understanding Small Business and Entrepreneurship 1. Small Business in the Economy 2. Entrepreneurship and the Entrepreneur 3. The Small Business and Entrepreneurial Environment 4. Innovation and the Marketplace 5. Information and Help Part 2 Creating an Entrepreneurial Small Business 6. Start ups and Franchises 7. Buying an Existing Business 8. Forming and Protecting a Business Part 3 Managing an Entrepreneurial Small Business 9. Business Planning 10. Successful Small Business Strategies 11. Management of People and Resources 12. Marketing 13. Money 14. Exits and Realising Value Part 4 Planning a New Venture 15. The Feasibility Study 16. The Route to Market Entry 17. The Business Plan Glossary Index Supplements: CWS and WebCT/BlackBoard cartridges including Instructor Notes, PPTs, suggested answers, weblinks, additional questions and further resources for both lecturers and students.
Summary: This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.022 STO (Browse shelf(Opens below)) 1 Available 0059276
Book Mzumbe University Main Campus Library 658.022 STO (Browse shelf(Opens below)) 2 Available 0059275
Total holds: 0

Includes index

Part 1 Understanding Small Business and Entrepreneurship 1. Small Business in the Economy 2. Entrepreneurship and the Entrepreneur 3. The Small Business and Entrepreneurial Environment 4. Innovation and the Marketplace 5. Information and Help Part 2 Creating an Entrepreneurial Small Business 6. Start ups and Franchises 7. Buying an Existing Business 8. Forming and Protecting a Business Part 3 Managing an Entrepreneurial Small Business 9. Business Planning 10. Successful Small Business Strategies 11. Management of People and Resources 12. Marketing 13. Money 14. Exits and Realising Value Part 4 Planning a New Venture 15. The Feasibility Study 16. The Route to Market Entry 17. The Business Plan Glossary Index Supplements: CWS and WebCT/BlackBoard cartridges including Instructor Notes, PPTs, suggested answers, weblinks, additional questions and further resources for both lecturers and students.

This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies

eng.

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