Principles of small business / Colin Barrow, Robert Brown, J. G. Nellis

By:

Barrow Colin

Contributor(s):

Material type: Text

TextSeries: International Thomson Business Press series in the principles of managementPublication details: London : International Thomson business Press, c1997.Description: xiv, 226 p. : ill. ; 23 cmISBN:

9781861521897

Subject(s):

Small business Management

DDC classification:

658.022 BAR

Contents:

Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?

Summary: Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.022 BAR (Browse shelf(Opens below))	1	Available		0046602

Total holds: 0

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Previous	658.021 STA Statistics for managers using Microsoft Excel	658.022 ALI Practical marketing and public relations for the small business	658.022 ALI Practical marketing and public relations for the small business	658.022 BAR Principles of small business	658.022 BAR The essence of small business	658.022 BAR The essence of small business	658.022 BAU Entrepreneurship and venture management	Next

The series is edited by Joseph G. Nellis

Includes index.

Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address

eng.

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