Entrepreneurial management in small firms / Ian Chaston.

By:

Chaston, Ian

Material type: Text

TextPublication details: London : SAGE, c2010.Description: x, 261 p. : ill. ; 25 cmISBN:

9781848600256 (pbk.)

Subject(s):

DDC classification:

658.022 CHA

Contents:

Entrepreneurs PlanningOpportunity ResearchGrowth, Chasms and MoneyMarket AssessmentInternal CapabilityStrategy and CultureEntrepreneurial InnovationEntrepreneurial PromotionPricing and DistributionFamily and Social Entrepreneurship21st Century Entrepreneurs

Summary: Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.022 CHA (Browse shelf(Opens below))	1	Available		0067413
Book	Mzumbe University Main Campus Library	658.022 CHA (Browse shelf(Opens below))	2	Available		0067412

Total holds: 0

Includes bibliographical references (p. [241]257) and index.

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

eng.

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