Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: - 9780273716860 (pbk. : alk. paper)
- 650.072 SAU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 650.72 SAU (Browse shelf(Opens below)) | 1 | Available | 0064945 | |||
| Book | Mzumbe University Main Campus Library | 650.72 SAU (Browse shelf(Opens below)) | 2 | Available | 0064944 |
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| 650.72 COO Business research methods | 650.72 COO Business research methods | 650.72 COO Business research methods | 650.72 SAU Research methods for business students / | 650.72 SAU Research methods for business students / | 650.72 SAU Research methods for business students / | 650.72 WIL Essentials of business research : a guide to doing your research project |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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