Creating business advantage in the information age / Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan.

By:

Applegate, Lynda M

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill, c2002.Description: xvi, 412 p. : ill. ; 24 cmISBN:

0072523670 (alk. paper)

Subject(s):

DDC classification:

658.054678 APP 22

LOC classification:

HF5548.32 .A666 2002

Online resources:

Contents:

Cases 1. Charles Schwab (A) 2. Charles Schwab (B) Module One: The Challenges of Managing in an Information Age Cases 1. H.E. Butt Grocery Company: The New Digital Strategy 2. Admart 3. Li & Fung Module Two: Building Information Age Businesses Cases 1. QuickenInsurance: The Race to Click and Close (Condensed) 2. Amazon.com 2000 3. Amazon.com Valuation Exercise 4. American Express Interactive Module Three: Information Age Operations Cases 1. Arepa 2. Selecting a Hosting Provider 3. Web and IT Hosting Facilities 4. Trilogy (A) 5. The iPremier Company: Denial of Service Attack (A) Module Four: Managing Information Age Projects and Programs Cases 1. Tektronix, Inc.: Global ERP Implementation 2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A) 3. Cisco Systems Architecture: ERP and Web-Enabled IT 4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) Concluding Thoughts Case 1. Merrill Lynch: Integrated Choice (Condensed)

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.054678 APP (Browse shelf(Opens below))	1	Available	0079254
Book	Mzumbe University Main Campus Library	658.054678 APP (Browse shelf(Opens below))	2	Available	0079255
Book	Mzumbe University Main Campus Library	658.054678 APP (Browse shelf(Opens below))	3	Available	0079256
Book	Mzumbe University Main Campus Library	658.054678 APP (Browse shelf(Opens below))	4	Available	0063434

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Previous	658.0505 SCH Simulation and analysis of industrial system /	658.054044 MAN Managing microcomputers : a guide for financial policymakers	658.0546 GOL Applied data communications : a business-oriented approach /	658.054678 APP Creating business advantage in the information age /	658.054678 APP Creating business advantage in the information age /	658.054678 APP Creating business advantage in the information age /	658.054678 APP Creating business advantage in the information age /	Next

Includes bibliographical references and index.

Cases
1. Charles Schwab (A)
2. Charles Schwab (B)

Module One: The Challenges of Managing in an Information Age
Cases
1. H.E. Butt Grocery Company: The New Digital Strategy
2. Admart
3. Li & Fung

Module Two: Building Information Age Businesses
Cases
1. QuickenInsurance: The Race to Click and Close (Condensed)
2. Amazon.com 2000
3. Amazon.com Valuation Exercise
4. American Express Interactive

Module Three: Information Age Operations
Cases
1. Arepa
2. Selecting a Hosting Provider
3. Web and IT Hosting Facilities
4. Trilogy (A)
5. The iPremier Company: Denial of Service Attack (A)

Module Four: Managing Information Age Projects and Programs
Cases
1. Tektronix, Inc.: Global ERP Implementation
2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A)
3. Cisco Systems Architecture: ERP and Web-Enabled IT
4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

Concluding Thoughts
Case
1. Merrill Lynch: Integrated Choice (Condensed)

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