Strategic management of health care organizations / Linda E. Swayne, W. Jack Duncan, Peter M. Ginter.

Includes bibliographical references and index.

The nature of strategic management -- Understanding and analyzing the general environment of the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies - Value adding support strategies -- Communicating the strategy and developing action plans.

Appendices: Analyzing strategic health care cases -- Financial analysis for health care organizations.

Cases in the Health Care Sector: The pharmaceutical industry: an industry note -- Salix Pharmaceuticals, Inc.: Succeeding on the road less traveled -- Community Blood Center of the Carolinas: Donations, donations, donations -- OR Solutions reaches a crossroad -- Can this relationship be saved? The Midwestern Medical Group's integration journey -- Ellen Zane: Leading change at Tufts-NEMC -- Indian Health Service: Creating a climate for change -- Dr. Louis Mickael: the physician as strategic manager -- Governance challenges at Good Hand Healthcare (A) -- The Rosemont Behavioral Health Center -- Riverview Regional Medical Center: an HMA facility -- AIDSCAP Nepal -- Emanuel Medical Center: Crisis in the health care industry -- Cooper Green Hospital and the Community Care Plan -- "So, Doctor, Can you fix this?" A case involving a medical spa -- C. W. Williams Health Center: A community asset -- Pacific Cataract and Laser Institute: competing in the LASIK eye surgery market -- The Premier Health Care Alliance emerges -- The case for open heart surgery at Cabarrus Memorial Hospital -- Emergency Care Group.

eng.