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Marketing Management: text and Cases / Douglas J. Dalrymple, Leonard J. Parsons

By: Contributor(s): Material type: TextTextPublication details: New York : John Wiley & Sons, 2002Edition: 7th edDescription: xii, 707 p. : ill. ; 24 cmISBN:
  • 9789814126212
Subject(s): DDC classification:
  • 658.8 DAL
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