Mass media 09/10 (Record no. 7520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03120nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078127762 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 ANN |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media 09/10 |
| Statement of responsibility, etc | / edited by Joan Gorham |
| 250 ## - Edition Statement | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | ©2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 191 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Annual editions |
| 505 ## - Formatted Contents | |
| Formatted contents note | Preface iv <br/>Correlation Guide x <br/>Topic Guide xi <br/>Internet References xiv <br/> Unit Overview<br/> xvi <br/> UNIT 1 Living with Media<br/> <br/> Almost Famous<br/> 3 (5)<br/> Jason Tanz<br/> Discovering What Democracy Means<br/> 8 (4)<br/> Bill Moyers<br/> Off Course<br/> 12 (6)<br/> Michael Massing<br/> Reel to Real: Psychology Goes to the Movies<br/> 18 (3)<br/> Eric Jaffe<br/> Are Newspapers Doomed?<br/> 21 (5)<br/> Joseph Epstein<br/> Research on the Effects of Media Violence, Media Awareness Network, www.media-awareness.ca, 2008<br/> 26 (4)<br/> Japan, Ink<br/> 30 (5)<br/> Daniel H. Pink<br/> Chica Lit: Multicultural Literature Blurs Borders<br/> 35 (3)<br/> Marie Loggia-Kee<br/> Cheap Thrills<br/> 38 (2)<br/> John Podhoretz<br/> The Diana/Whore Complex<br/> 40 (3)<br/> Lakshmi Chaudhry<br/> The Beauty of Simplicity<br/> 43 (7)<br/> Linda Tischler<br/> UNIT 2 Telling Stories<br/> <br/> Unit Overview<br/> 48 (2)<br/> Whatever Happened to Iraq?: How the Media Lost Interest in a Long-running War with No End in Sight<br/> 50 (4)<br/> Sherry Ricchiardi<br/> ``You Don't Understand Our Audience'': What I Learned about Network Television at Dateline NBC<br/> 54 (6)<br/> John Hockenberry<br/> What the Mainstream Media Can Learn from Jon Stewart<br/> 60 (6)<br/> Rachel Smolkin<br/> Other Voices<br/> 66 (3)<br/> Kiera Butler<br/> Return of the Sob Sisters<br/> 69 (4)<br/> Stephanie Shapiro<br/> Climate Change: Now What?<br/> 73 (5)<br/> Cristine Russell<br/> Myth-Making in New Orleans<br/> 78 (6)<br/> Brian Thevenot<br/> Double Whammy<br/> 84 (8)<br/> Raquel Christie<br/> Wonderful Weeklies<br/> 92 (7)<br/> Julia Cass<br/> Beyond News<br/> 99 (4)<br/> Mitchell Stephens<br/> Rocketboom!<br/> 103 (3)<br/> Paul Farhi<br/> Epidemic<br/> 106 (7)<br/> Trudy Lieberman<br/> UNIT 3 Players and Guides<br/> <br/> Unit Overview<br/> 110 (3)<br/> Break Up This Band!<br/> 113 (6)<br/> Ted Turner<br/> Into the Great Wide Open<br/> 119 (5)<br/> Jesse Sunenblick<br/> Why Journalists Are Not Above the Law<br/> 124 (5)<br/> Gabriel Schoenfeld<br/> Copyright Jungle<br/> 129 (5)<br/> Siva Vaidhyanathan<br/> Distorted Picture<br/> 134 (5)<br/> Sherry Ricchiardi<br/> What Would You Do?<br/> 139 (4)<br/> Daniel Weiss<br/> Naming Names: Credibility vs. Deportation<br/> 143 (4)<br/> Lucy Hood<br/> The Lives of Others<br/> 147 (4)<br/> Julia Dahl<br/> The Shame Game<br/> 151 (7)<br/> Douglas McCollam<br/> UNIT 4 A Word from Our Sponsor<br/> <br/> Unit Overview<br/> 156 (2)<br/> Generation MySpace Is Getting Fed Up<br/> 158 (2)<br/> Spencer E. Ante<br/> Catherine Holahan<br/> The Massless Media<br/> 160 (4)<br/> William Powers<br/> The Hollywood Treatment<br/> 164 (3)<br/> Frank Rose<br/> Girl Power<br/> 167 (5)<br/> Chuck Salter<br/> Online Salvation?<br/> 172 (4)<br/> Paul Farhi<br/> Home Free<br/> 176 (5)<br/> Lori Robertson<br/> A Fading Taboo<br/> 181 (3)<br/> Donna Shaw<br/> Nonprofit News<br/> 184 (6)<br/> Carol Guensburg<br/>Test-Your-Knowledge Form 190 (1)<br/>Article Rating Form 191 |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/04/2012 | TBST | 302.23 ANN | 0071243 | 1 | 12/15/2022 | Book |