Marketing channels (Record no. 6526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120320697 |
| Terms of availability | TZS 11,894.34 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 MAK |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing channels |
| Statement of responsibility, etc | / Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary |
| 250 ## - Edition Statement | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall of India, |
| Year of publication | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 590 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Erin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansary, Adel I. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/08/2022 | 658.87 MAR | 0059559 | 1 | 12/08/2022 | Book |