Principles of marketing (Record no. 6237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0137189583 |
| Terms of availability | TZs.70000/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | / Philip Kotler and Gary Armstrong |
| 246 ## - Varying form of Title | |
| Title proper/short title | Annotated instructor's edition |
| 250 ## - Edition Statement | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Name of publisher | Prentice - Hall International,Inc |
| Year of publication | c1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,692p. : |
| Other physical details | ill.(some col.) |
| Dimensions | 25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer markets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Promoting products |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
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