Strategic marketing : (Record no. 6197)

MARC details
000 -LEADER
fixed length control field 02386cam a2200277 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780750652360
Terms of availability TZS 31,020.6
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 DRU
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Drummond, Graeme.
245 10 - TITLE STATEMENT
Title Strategic marketing :
Sub Title planning and control /
Statement of responsibility, etc Graeme Drummond, John Ensor.
250 ## - Edition Statement
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford ;
-- Boston :
Name of publisher Butterworth-Heinemann,
Year of publication 2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 304 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Published in association with The Chartered Institute of Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 ## - Formatted Contents
Formatted contents note The strategic perspective <br/>Part one: Strategic analysis - External analysis <br/>Competitive intelligence <br/>Segmentation <br/>Internal analysis <br/>Developing a future orientation <br/>Part two: Formulation of strategy - Strategic intent <br/>Strategy formulation <br/>Targeting, positioning and brand strategy <br/>Product development and innovation <br/>Alliances and relationships <br/>The strategic marketing plan <br/>Part three: Strategic implementation - Strategic implementation <br/>Control <br/>Mini cases.
520 ## - SUMMARY, ETC.
Summary, etc -- Easy to read - new user-friendly layout-- Tightly written to accommodate the reading time pressures on students-- Includes up-to-date case studiesApplicable for industry practitioners, this book cuts through the complexity and jargon surrounding planning and control subjects, providing readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation).The text also covers contemporary issues by exploring current developments in marketing theory and practice, including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.This second edition of 'Strategic Marketing: planning and control' provides a synthesis of key strategic marketing concepts, including 2 new chapters on 'competitive intelligence', as well as new vignettes and material on branding. A comprehensive text, this book is highly exam focused with all material presented having been class tested and refined.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ensor, John.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/els031/2001277038.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els031/2001277038.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/31/2007 Nairobi university bookshop 658.84 DRU 0055823 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/31/2007 Nairobi university bookshop 658.84 DRU 0055822 2 12/06/2022 Book

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