Marketing : (Record no. 6184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273601463 |
| Terms of availability | TZS 60,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Adcock, Dennis |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | principles and practice / |
| Statement of responsibility, etc | Dennis Adcock, Al Halborg and Caroline Ross and Ray Bradfield |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Pitman publishing , |
| Year of publication | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix , 386 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Halborg, Al |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ross, Caroline |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bradfield, Ray |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/10/2010 | VUA | 658.8 MAR | 0058168 | 1 | 12/06/2022 | Book | special reserve |