Marketing management and strategy : (Record no. 6132)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shaw, Steven J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management and strategy : |
| Sub Title | cases and problems |
| Statement of responsibility, etc | / Steven J. Shaw, John F. Willenborg nd Richard E. Stanley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India : |
| Name of publisher | Prentive-Hall, |
| Year of publication | c1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 291 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include references |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Willenborg, John F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanley, Richard E. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/02/1981 | IDM | 658.8 SHA | 0034922 | 1 | 12/06/2022 | Book |