The Practical approach to marketing management (Record no. 6112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morse, Stephen |
| 245 ## - TITLE STATEMENT | |
| Title | The Practical approach to marketing management |
| Statement of responsibility, etc | / Stephen Morse |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill, |
| Year of publication | 1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 254p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.8 MOR | 0020324 | 1 | 12/06/2022 | Book |