International marketing / (Record no. 6104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02702cam a22002654a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073080062 |
| Terms of availability | TZS 8,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 CAT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora, John L. Graham. |
| 250 ## - Edition Statement | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii, 702 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part I An Overview<br/>The Scope and Challenge of International Marketing<br/>The Dynamic Environment of International Trade<br/>Part II The Cultural Environment of Global Markets<br/>History and Geography: The Foundations of Culture<br/>Cultural Dynamics in Assessing Global Markets<br/>Culture, Management Style, and Business Systems<br/>The Political Environment: A Critical Concern<br/>The International Legal Environment: Playing by the Rules<br/>Part III Assessing Global Market Opportunities<br/>Developing a Global Vision through Market Research<br/>Emerging Markets<br/>Multinational Market Regions and Market Groups<br/>Part IV Developing Global Marketing Strategies<br/>Global Marketing Management: Planning and Organization<br/>Products and Services for Consumers<br/>Products and Consumers for Businesses I<br/>nternational Marketing Channels<br/>Exporting and Logistics: Special Issues for Business<br/>Integrated Marketing Communications and International Advertising<br/>Personal Selling and Sales Management<br/>Pricing for International Markets<br/>Part V Implementing Global Marketing Strategies<br/>Negotiating with International Customers, Partners, and Regulators<br/>Part VI Supplementary Material<br/>The Country Notebook<br/>Cases |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Publisher |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0062942 | 1 | 12/06/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0063464 | 2 | 12/06/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0063465 | 3 | 12/06/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0062939 | 4 | 12/06/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0062940 | 5 | 12/06/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0062943 | 6 | 12/06/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/28/2010 | TBST | 658.84 CAT | 0062941 | 7 | 12/06/2022 | Book | For reference only. |