Marketing in the new public sector (Record no. 6090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01210nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273616153 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 TIT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Titman Lionel G. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in the new public sector |
| Statement of responsibility, etc | / Lionel G. Titman, Civil Service College |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Pitman Pub. in association with the Civil Service College, |
| Year of publication | ©1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 230 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Public sector management series |
| 505 ## - Formatted Contents | |
| Formatted contents note | 1. Marketing in management and strategy<br/>- 2. Marketing services and the public sector<br/>- 3. Plan<br/>- 4. Product<br/>- 5. Pricing<br/>- 6. Promotion<br/>- 7. Place<br/>- 8. People<br/>- 9. Market research and market information systems<br/>- 10. Statistical and forecasting techniques<br/>- 11. Using consultants and agencies<br/>- 12. Lessons from success and failure<br/>- 13. Case studies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Government marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public sector Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Civil Service College |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/29/2022 | ETS | 658.8 TIT | 0043744 | 1 | 12/06/2022 | Book |