Marketing foundations (Record no. 6071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01690nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781439080474 |
| Terms of availability | TZs.74437.82 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing foundations |
| Statement of responsibility, etc | / William M. Pride and O. C. Ferrell |
| 250 ## - Edition Statement | |
| Edition statement | 3rd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Ohio : |
| Name of publisher | South-Western, |
| Year of publication | ©2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 521 p.: |
| Other physical details | ill.(some col.) |
| Dimensions | 27cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.PART 3. TARGET MARKET SELECTION AND RESEARCH.6. Marketing Research and Information Systems.7. Target Markets: Segmentation and Evaluation.PART 4. CUSTOMER BEHAVIOR.8. Consumer Buying Behavior.9. Business Markets and Buying Behavior.PART 5. PRODUCT DECISIONS.10. Product, Branding, and Packaging Concepts.11. Developing and Managing Goods and Services.PART 6. PRICING DECISIONS.12. Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. Retailing, Direct Marketing and Wholesaling.PART 8. PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/01/2011 | C.B-331 | 658.8 PRI | 0069452 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/01/2011 | C.B-331 | 658.8 PRI | 0069453 | 2 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/01/2011 | C.B-331 | 658.8 PRI | 0069454 | 3 | 12/06/2022 | Book |