Quantitative analysis in marketing management / (Record no. 6068)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00771cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471963399 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471964301 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800251 MOU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moutinho, Luiz |
| 245 10 - TITLE STATEMENT | |
| Title | Quantitative analysis in marketing management / |
| Statement of responsibility, etc | Luiz Moutinho, Mark Goode and Fiona Davies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester ; |
| -- | New York : |
| Name of publisher | John Wiley & Sons, |
| Year of publication | c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 331 p : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davies, Fiona |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goode, Mark |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/wiley036/97049694.html |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/onix07/97049694.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/03/1999 | IDM | 658.800251 MOU | 0046301 | 1 | 12/06/2022 | Book |