Marketing / (Record no. 5993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0444889574 (acidfree paper) |
| Terms of availability | TZS 13135 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | edited by J. Eliashberg, G.L. Lilien. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam ; |
| -- | New York : |
| Name of publisher | North-Holland, |
| Year of publication | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 895 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Handbooks in operations research and management science ; |
| Volume number/sequential designation | v. 5 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eliashberg, Jehoshua. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L., |
| Dates associated with a name | 1946- |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/1995 | IDM | 13135.00 | 658.8 MAR | 0043196 | 1 | 12/05/2022 | Book |