Marketing management: (Record no. 5958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 333902750 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DHO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dholakia, Nikhlesh |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Sub Title | cases and concepts |
| Statement of responsibility, etc | / Nikhilesh Khurana, Rakesh Khurana, Labdhi Bhandari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Macmillan India ltd, |
| Place of publication | Delhi: |
| Year of publication | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 614 p . : |
| Dimensions | 23 cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khurana, Rakesh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhandari, Labdhi |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/31/1990 | UBS | 658.8 DHO | 0039197 | 1 | 12/05/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/31/1990 | UBS | 658.8 DHO | 0039196 | 2 | 12/05/2022 | Book |