Marketing management / (Record no. 5351)

MARC details
000 -LEADER
fixed length control field 02192cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131457578
Terms of availability TZs.29500/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler and Kevin Keller.
250 ## - Edition Statement
Edition statement 12th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, NJ :
Name of publisher Pearson Prentice Hall,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxix, 733 [45] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - Formatted Contents
Formatted contents note Part I. Understanding Marketing Management: Chapter 1<br/>Defining Marketing for the 21st Century<br/>Chapter 2<br/>Developing Marketing Strategies & Plans<br/>Part II. Capturing Marketing Insights: Chapter 3<br/>Gathering Information & Scanning the Environment<br/>Chapter 4<br/>Conducting Marketing Research & Forecasting Demand<br/>Part III. Connecting with Customers: Chapter 5<br/>Creating Customer Value, Satisfaction, & Loyalty<br/>Chapter 6<br/>Analyzing Consumer Markets<br/>Chapter 7<br/>Analyzing Business Markets<br/>Chapter 8<br/>Identifying Market Segments & Targets<br/>Part IV. Building Strong Brands: Chapter 9<br/>Creating Brand Equity<br/>Chapter 10<br/>Crafting the Brand Positioning<br/>Chapter 11<br/>Dealing with Competition<br/>Part V. Shaping the Market Offerings: Chapter 12<br/>Setting Product Strategy<br/>Chapter 13<br/>Designing & Managing Services<br/>Chapter 14<br/>Developing Pricing Strategies & Programs<br/>Part VI. Delivering Value: Chapter 15<br/>Designing & Managing Value Networks & Channels<br/>Chapter 16<br/>Managing Retailing, Wholesaling & Logistics<br/>Part VII. Communicating Value<br/>Chapter 17<br/>Designing & Managing Integrated Marketing Communications<br/>Chapter 18<br/>Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations<br/>Chapter 19<br/>Managing Personal Communications: Direct Marketing & the Sales Force<br/>Part VIII. Creating Long-Term Growth: Chapter 20<br/>Introducing New Market Offerings<br/>Chapter 21<br/>Tapping into Global Markets<br/>Chapter 22<br/>Managing a Holistic Marketing Organization
546 ## - LANGUAGE NOTE
Language note eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market surveys
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/01/2009 Radar education 658.8 KOT 0059019 1 12/01/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/01/2009 Radar education 658.8 KOT 0057018 2 12/01/2022 Book

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