Fundamentals of modern marketing / (Record no. 10259)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00633pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0133414396 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CUN |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cundiff, Edward W. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of modern marketing / |
| Statement of responsibility, etc | Edward W. Cundiff, Richard R. Still and Norman A.P. Govoni. |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 482 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Still, Richard Ralph, |
| Dates associated with a name | 1921- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Govoni, Norman A. P. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/21/1986 | 658.8 CUN | 0034875 | 1 | 01/17/2023 | Book |