Contemporary marketing : (Record no. 10254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00859cam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030976014 |
| Terms of availability | TZS 12,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780030976018 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BOO |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boone, Louis E. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary marketing : |
| Sub Title | wired / |
| Statement of responsibility, etc | Louis E. Boone and David L. Kurtz. |
| 250 ## - Edition Statement | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth : |
| Name of publisher | Dryden Press, |
| Year of publication | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | "Discovering your marketing career / by Eric Sandburg"--Disk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Introduces some of the most significant artistic innovations made on Japanese soil |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sandburg, Eric. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/05/2014 | TBST | 658.8 BOO | 0078827 | 1 | 01/17/2023 | Book |