Entrepreneurship and new venture formation /
Zimmerer, Thomas.
Entrepreneurship and new venture formation / Thomas W. Zimmerer and Norman M. Scarborough. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xi, 680 p. : ill. ; 26 cm.
Includes bibliographical references and index.
This text focuses on the process of launching a new business venture. It takes students from creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy.
eng
0133204170
Entrepreneurship--United States.
New business enterprises--United States
Marketing--United States
338.04 ZIM
Entrepreneurship and new venture formation / Thomas W. Zimmerer and Norman M. Scarborough. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xi, 680 p. : ill. ; 26 cm.
Includes bibliographical references and index.
This text focuses on the process of launching a new business venture. It takes students from creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy.
eng
0133204170
Entrepreneurship--United States.
New business enterprises--United States
Marketing--United States
338.04 ZIM