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Managing financial services marketing

Marsh, J. R.

Managing financial services marketing / J. R. Marsh - London : Pitman, c1988. - 419 p. : ill. ; 21 cm.

Includes index

eng

ISBN: 0273028499 TZS 36,795.68

Subjects--Topical Terms:
Financial institutions--Marketing
Finance
Financial institutions

Dewey Class. No.: 332.688 MAR

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