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Marketing management

Kotler, Philip

Marketing management / Philip Kotler - 12th.ed - New Delhi : Prentice-Hall of India., c2005 - xxxvii,120 p.: ill.(some col.) 30cm

Includes index

eng

ISBN: 9788120327993 TZs.13542.27

Subjects--Topical Terms:
Importance of marketing
Scope of marketing

Dewey Class. No.: 658.8 KOT

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