The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. - New York : McGraw-Hill, c2009. - vii, 232 p. : ill. ; 24 cm
Includes bibliographical references (p. 214-219) and index.
eng.
9780071615068
Marketing
Communication in marketing
Rate of return
Profit
658.8 MOE
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. - New York : McGraw-Hill, c2009. - vii, 232 p. : ill. ; 24 cm
Includes bibliographical references (p. 214-219) and index.
eng.
9780071615068
Marketing
Communication in marketing
Rate of return
Profit
658.8 MOE