Market intelligence : how and why organizations use market research
Callingham, Martin
Market intelligence : how and why organizations use market research / Martin Callingham - London : Kogan Page, c2004 - vii, 223 p. : 25 cm - Market research in practice series .
Include references and index
eng
0749443189 9780749443184
Marketing research
658.83 CAL
Market intelligence : how and why organizations use market research / Martin Callingham - London : Kogan Page, c2004 - vii, 223 p. : 25 cm - Market research in practice series .
Include references and index
eng
0749443189 9780749443184
Marketing research
658.83 CAL