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Research for marketing decisions

Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull and Gerald Albaum - 4th ed. - New Delhi: PHI Learning Private Ltd., 2008. - xii, 784p. : ill. ; 25 cm

Includes index

ISBN: 9788120307575 TZS 14648/=

Subjects--Topical Terms:
Marketing strategies
Sampling procedures in marketing

Dewey Class. No.: 658.83 GRE

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