Marketing research in action /
Kent, Raymond A.
Marketing research in action / Raymond A. Kent. - London ; New York : Routledge, 1993. - xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references (p. [352]-354) and index.
eng.
0415067596 TZs 53,047/=
Marketing research.
Marketing research--Great Britain.
658.8 KEN
Marketing research in action / Raymond A. Kent. - London ; New York : Routledge, 1993. - xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references (p. [352]-354) and index.
eng.
0415067596 TZs 53,047/=
Marketing research.
Marketing research--Great Britain.
658.8 KEN