Marketing Management: Strategy and Cases
Dalrymple Douglas J.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons - 7th ed. - New York : Wiley, 2002 - ix 707 p. : ill. ; 24 cm.
Includes index.
eng.
9789814126212 TZS 10,970.80
Marketing Management
Marketing Management Case studies
658.8 DAL
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons - 7th ed. - New York : Wiley, 2002 - ix 707 p. : ill. ; 24 cm.
Includes index.
eng.
9789814126212 TZS 10,970.80
Marketing Management
Marketing Management Case studies
658.8 DAL