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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 3rd ed. - Boston : Allyn and Bacon, c1984. - ix, 678 p. : ill. ; 25 cm.

eng

ISBN: 0205081045 TZS 41,818.27

Subjects--Topical Terms:
Marketing--Case studies.

Dewey Class. No.: 658.8 KR

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