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Marketing management : concepts,cases,challenges and trends/

Govindarajan,M

Marketing management : concepts,cases,challenges and trends/ M Govindarajan - 2nd ed. - New Delhi : Prentice-Hall of India Private Limited c2007 - xix, 312 p. : ill. ; 18 cm

Includes index

eng

ISBN: 9788120332591 TZS 25,000

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 GOV

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