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Global marketing management

Keegan, Warren

Global marketing management / Warren J. Keegan, Mark C. Green - 7th ed. - Upper Saddle River : Prentice Hall, ©2002 - xxv, 617 p. : ill. ; 27 cm.

Includes index

eng.

ISBN: 0130615064 TZs 30,000/=

Subjects--Topical Terms:
Marketing Management
Export marketing Management

Dewey Class. No.: 658.8 KEE

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