An analytic approach to marketing decisions
Dyer, Robert
An analytic approach to marketing decisions / Prentice Hall, Englewood Cliffs, N.J., ©1991 - Englewood Cliffs: Prentice Hall, ©1991 - xiii, 368 p. : ill. ; 25 cm
Includes bibliographical reference and index
eng.
0130352624 NA
operations research
Marketing Decision making
658.8 DYE
An analytic approach to marketing decisions / Prentice Hall, Englewood Cliffs, N.J., ©1991 - Englewood Cliffs: Prentice Hall, ©1991 - xiii, 368 p. : ill. ; 25 cm
Includes bibliographical reference and index
eng.
0130352624 NA
operations research
Marketing Decision making
658.8 DYE