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New products and diversification /

Kraushar, Peter M.

New products and diversification / Peter M. Kraushar. - 2d ed. - London : Business Books, 1977. - x, 212 p., [1] leaf of plates : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0220663084 : IDM

Subjects--Topical Terms:
New products.
Product management.

Dewey Class. No.: 658.575 KRA

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