Technological and market innovation : strategies for product and company development /
Nystrom , Harry
Technological and market innovation : strategies for product and company development / Harry Nystrom - Chichester : Wiley , c1993. - x, 307 p . : 22 cm.
Includes index.
Provides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image.
eng
9780471934660 NA
Strategic planning
Industrial management
product management
658.4063 NYS
Technological and market innovation : strategies for product and company development / Harry Nystrom - Chichester : Wiley , c1993. - x, 307 p . : 22 cm.
Includes index.
Provides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image.
eng
9780471934660 NA
Strategic planning
Industrial management
product management
658.4063 NYS