Strategic management : concepts and cases
David, Fred R.
Strategic management : concepts and cases / Fred R. David - 12th ed. - New Dehli : PHI Learning, ©2009. - xxxi, 336, 326 p. : ill. (chiefly color), map ; 29 cm
Part 1: Overview of strategic management
The nature of strategic management
Cohesion case: Walt Disney Company, Inc
2008
Part 2: Strategy formulation
The business vision and mission
The external assessment
The internal assessment
Strategies in action
Strategy analysis and choice
Part 3: Strategy implementation
Implementing strategies: management and operations issues
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues
Part 4: Strategy evaluation
Strategy review, evaluation, and control
Part 5: Strategic management case analysis
How to prepare and present a case analysis
eng
9788120335660 TZS 19,988.744
Strategic planning
Business planning
658.4012 DAV
Strategic management : concepts and cases / Fred R. David - 12th ed. - New Dehli : PHI Learning, ©2009. - xxxi, 336, 326 p. : ill. (chiefly color), map ; 29 cm
Part 1: Overview of strategic management
The nature of strategic management
Cohesion case: Walt Disney Company, Inc
2008
Part 2: Strategy formulation
The business vision and mission
The external assessment
The internal assessment
Strategies in action
Strategy analysis and choice
Part 3: Strategy implementation
Implementing strategies: management and operations issues
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues
Part 4: Strategy evaluation
Strategy review, evaluation, and control
Part 5: Strategic management case analysis
How to prepare and present a case analysis
eng
9788120335660 TZS 19,988.744
Strategic planning
Business planning
658.4012 DAV