Strategic brand management : a European perspective /
Keller, Kevin Lane,
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England ; New York : Prentice Hall Financial Times, 2008. - xxvi, 829 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706328 TZs 71,550.11
Brand name products
Marketing
Strategic management
658.827 KEL
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England ; New York : Prentice Hall Financial Times, 2008. - xxvi, 829 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706328 TZs 71,550.11
Brand name products
Marketing
Strategic management
658.827 KEL